What Do The Google Local Pack Book & Schedule Buttons Mean for Your Business?
Google have been testing this feature for awhile now and now I have just read here that in the USA they are showing schedule appointment buttons for some searches. So for your businesses local seo this is something which you need to know about.
If you search for [barber nyc] on your PC or mobile you should see the Epic Barber Shop listing, and a button which reads either “book” or “schedule.” If you then click on this it takes you to a page that is powered by the Reserve With Google feature.
We have already seen a few tests like this from Google before, last year they released a similar feature with Spas and Gyms, but this is the first time we have seen it pop up in another niche. So plans are likely to spread to other businesses – from professional services right through to takeaways and everything in between.
What does this mean for your business? Well it’s another way you can get people buying from you directly within Google. You need to make sure that your business has a fully optimised Google My Business and also it’s not yet in the UK fully, Google tends to test things out in the US, before wider adoption and testing takes place.
Google has also moved in to accepting restaurant take out orders via the Reserve with Google tool. As well as this the coming soon list includes Yelp, Eventbrite and Ticketmaster so we know that they’ll be more options coming soon.
And if the above has anything to go by it is a clear indication that Google is ramping up it’s transaction capabilities and you need to ensure that you are able to quickly adopt and adapt to these new opportunities.
If you have any questions or queries about the above, please let me know.