What is Search Engine Optimisation (SEO)?
Search Engine Optimisation is the cornerstone of online marketing. It combines information from keyword analysis, target audience and the many aspects Google looks at when ranking a website. The aim of SEO is to get your business to appear on the first page of Google results for what your potential customers are looking for to find you.
Why is it Important for My Website to Be Optimised?
Almost 90% of people searching for products and services on Google choose a company that appears in the top five results on the first page. Think back to the last time you searched for something on Google, perhaps it was for a company like us, did you click on results after the first page? Probably not. Potential customers trust the first few organic search results they find and if they don’t see what they’re looking for they will try searching for different terms.
How Will Online Marketing Help My Business?
Online marketing is the key to driving more potential customers to your website. It has many different aspects that combine to form your online strategy. Ranking higher in Google will your increase your visibility, while building a strong online following will increase the number of loyal customers you maintain. Additionally, paid ads on Google and Facebook can increase your company’s visibility to people who wouldn’t normally come across your business but are in need of your services.
Should I Spend Money on Advertising or SEO?
If you can afford to, investing in both is a great move for your business as they go hand in hand but there are key differences. Advertising provides quicker results but the results disappear once you stop advertising. PPC is also volatile and bidding wars can occur, making it cost your more to reach the same people. However, SEO takes longer to see results as it takes time to build your online presence. It is infinitely more rewarding though and provides long lasting results as long as it is maintained correctly.
What’s the Difference Between Local SEO and Search Engine Optimisation?
Local SEO is designed to help local businesses who have a brick and mortar location. Meaning they operate within the local community and meet face to face with their customers, such as Plumbers. Search Engine Optimisation is more for larger companies who don’t have a set location as they provide online services, such as E-Commerce websites.