Best Practices for Engaging Facebook and Instagram Posts
So, you’ve been using social media for a while and you’re not getting the engagement you’re expecting on your posts? This infographic will show you how to create more engaging content that will be noticed and shared by your Facebook and Instagram followers.
This information comes directly from Facebook and is backed up by the knowledge of their own algorithm to show you just how to play the system and grow your brand, in combination with your SEO efforts.
Here’s a brief summary of what’s covered:
- Keeping it real
Be conversational and authentic with the content you produce and share.
- Frequency and creativity
Consistent posting is key to growing your brand and being creative with the variety of content you share will keep people interested.
- Acknowledge fans
Responding to engagements with your posts by liking or replying to comments makes people feel engaged with your brand.
- Utilise stories
Stories are made to share special moments with your fans that the most active users will see on a daily basis. Keep them coming back for more!
Video is becoming more and more popular as people are stimulated by imagery and audio at the same time and stay engaged for longer.
Want to share some news instantly for those fans that are hungry for information? Go live and share your joy in real time!
- Safety tools
Tired of getting trolls in your comments? You can turn on filters to stop them from disrupting the engagement with your posts.
- Locations and Hashtags
Creative use of locations and hashtags allow you to reach people you wouldn’t normally reach by appearing in the explore tab on Instagram.
Check out the infographic below.