As you will know, Search Engine Optimisation (SEO) is an ever-evolving practice and that means that some techniques may become irrelevant as Google’s algorithms change. As an SEO agency in Halifax, we are constantly seeing how they develop and how user experience is affected thanks to tools like Google Search Console and Google Analytics, as well as how our client’s sites react. We believe that the focus with SEO now is not entirely on your business and customers are taking a forefront in our strategies.
Search technology has rapidly become smarter and more advanced over the past decade and its showing no sign of slowing down as the trend towards Voice and Visual search continues to rise. Digital Jumpsuit would like to focus on Visual Search today, why people use it, how it impacts SEO and what strategies you can use to optimise your website for visual search.
It’s coming towards that festive time of year when we visit our family and eat more than we’ll ever be able to handle. It’s also when we start planning for the year ahead and this includes our online marketing plans. Digital Jumpsuit wants to be ever helpful and share a chart we came across on Search Engine Land that showcases the key ranking factors for SEO in 2019 in the form of a periodic table.
Content is key as Bill Gates once famously said, so you need to be good at crafting blog posts if you want to get ahead in your marketing. Google also sees it as a very important ranking factor as it determines how relevant your web page is and what it should be ranking for. Digital Jumpsuit has dug up this amazing guide that explains how you can spend less time writing blog content and more time with your customers!
The way SEO strategies are created has changed significantly over the past 10 years, especially when it comes to keyword research and content targeting. You’d plan to target short and generic keywords like “SEO services” and “Digital Marketing Consultant” and your website would cover all the nuances of the topic, but those days are gone. Today, search engine algorithms focus less on your keyword densities when deciding where to rank your website and more on the quality and, most importantly, the relevance of the content on your website in regard to user intent.
Voice search is something most people wouldn’t have used a few years ago, it seemed so futuristic. Yet, here we are today with Google Assistant, Siri, Alexa and Cortana, just to name a few voice assistants that now help us with everyday tasks. The way we search the web is always evolving and voice search has seen a massive rise in popularity over the past few years.