There are a lot of myths about local SEO but there are five secrets that will allow your business to rank higher than your competitors within your local scene. Digital Jumpsuit would like to share these secrets with you and allow you to begin your journey to better rankings.
Google is the place to be for local business to be as we all know that a large portion of your potential customers use the search engine on a daily basis to find a service or product that they are interested in. Now you are able to ask people who like your business to follow you on Google Maps to get new updates from your business according to an article from Search Engine Land.
The way SEO strategies are created has changed significantly over the past 10 years, especially when it comes to keyword research and content targeting. You’d plan to target short and generic keywords like “SEO services” and “Digital Marketing Consultant” and your website would cover all the nuances of the topic, but those days are gone. Today, search engine algorithms focus less on your keyword densities when deciding where to rank your website and more on the quality and, most importantly, the relevance of the content on your website in regard to user intent.
Voice search is something most people wouldn’t have used a few years ago, it seemed so futuristic. Yet, here we are today with Google Assistant, Siri, Alexa and Cortana, just to name a few voice assistants that now help us with everyday tasks. The way we search the web is always evolving and voice search has seen a massive rise in popularity over the past few years.
You should always be finding ways to improve your Facebook marketing strategy and one area you might not be aware of is Facebook chatbots. As a digital marketing agency, we would like to introduce you to how they can benefit your business and why you should consider using them for in your social media campaign.
Most people have heard of SEO, and everyone has heard of Social Media, however not many people have heard of Social SEO. The purpose of Social SEO is using Social Media to improve your websites SEO. This can be done by gain likes, Tweets and G+1 for your content and pages on your website. With Google’s and many other search engines taking Social Media shares as an indication of quality, it’s vital that Social SEO is used to give your website the advantage over your competitors.