Content is a must for any company looking to build trust online. According to Hubspot, 47% of buyers engage with 3-5 pieces of content before directly engaging with a company. What does this mean for you? It means that content is a must for any digital marketing strategy. By creating a digital marketing strategy with content at its heart your business will be in a much stronger position when looking to engage and convert leads to customers.
Google is the place to be for local business to be as we all know that a large portion of your potential customers use the search engine on a daily basis to find a service or product that they are interested in. Now you are able to ask people who like your business to follow you on Google Maps to get new updates from your business according to an article from Search Engine Land.
Digital Marketing refers to advertising delivered through digital channels such as websites, search engines (Google etc), social media, email and apps. In this guide we will walk you through a range of advertising options which will allow your company to increase sales online. As ever if you have any questions please feel free to ask us on our Facebook or Twitter accounts, or contact us and we’ll be happy to help.
The way SEO strategies are created has changed significantly over the past 10 years, especially when it comes to keyword research and content targeting. You’d plan to target short and generic keywords like “SEO services” and “Digital Marketing Consultant” and your website would cover all the nuances of the topic, but those days are gone. Today, search engine algorithms focus less on your keyword densities when deciding where to rank your website and more on the quality and, most importantly, the relevance of the content on your website in regard to user intent.
Voice search is something most people wouldn’t have used a few years ago, it seemed so futuristic. Yet, here we are today with Google Assistant, Siri, Alexa and Cortana, just to name a few voice assistants that now help us with everyday tasks. The way we search the web is always evolving and voice search has seen a massive rise in popularity over the past few years.