Search technology has rapidly become smarter and more advanced over the past decade and its showing no sign of slowing down as the trend towards Voice and Visual search continues to rise. Digital Jumpsuit would like to focus on Visual Search today, why people use it, how it impacts SEO and what strategies you can use to optimise your website for visual search.
It’s coming towards that festive time of year when we visit our family and eat more than we’ll ever be able to handle. It’s also when we start planning for the year ahead and this includes our online marketing plans. Digital Jumpsuit wants to be ever helpful and share a chart we came across on Search Engine Land that showcases the key ranking factors for SEO in 2019 in the form of a periodic table.
There are a lot of myths about local SEO but there are five secrets that will allow your business to rank higher than your competitors within your local scene. Digital Jumpsuit would like to share these secrets with you and allow you to begin your journey to better rankings.
Digital Jumpsuit is very interested in Facebook’s Premieres feature. It is designed to allow you to pre-record videos and debut them on the social network as though they were live moments. This allows your fans to experience them for the first time simultaneously and drive engagement in the same way as a normal live video would.
Content is key as Bill Gates once famously said, so you need to be good at crafting blog posts if you want to get ahead in your marketing. Google also sees it as a very important ranking factor as it determines how relevant your web page is and what it should be ranking for. Digital Jumpsuit has dug up this amazing guide that explains how you can spend less time writing blog content and more time with your customers!
Content is a must for any company looking to build trust online. According to Hubspot, 47% of buyers engage with 3-5 pieces of content before directly engaging with a company. What does this mean for you? It means that content is a must for any digital marketing strategy. By creating a digital marketing strategy with content at its heart your business will be in a much stronger position when looking to engage and convert leads to customers.
Google is the place to be for local business to be as we all know that a large portion of your potential customers use the search engine on a daily basis to find a service or product that they are interested in. Now you are able to ask people who like your business to follow you on Google Maps to get new updates from your business according to an article from Search Engine Land.