Content is a must for any company looking to build trust online. According to Hubspot, 47% of buyers engage with 3-5 pieces of content before directly engaging with a company. What does this mean for you? It means that content is a must for any digital marketing strategy. By creating a digital marketing strategy with content at its heart your business will be in a much stronger position when looking to engage and convert leads to customers.
Google is the place to be for local business to be as we all know that a large portion of your potential customers use the search engine on a daily basis to find a service or product that they are interested in. Now you are able to ask people who like your business to follow you on Google Maps to get new updates from your business according to an article from Search Engine Land.
Digital Marketing refers to advertising delivered through digital channels such as websites, search engines (Google etc), social media, email and apps. In this guide we will walk you through a range of advertising options which will allow your company to increase sales online. As ever if you have any questions please feel free to ask us on our Facebook or Twitter accounts, or contact us and we’ll be happy to help.