Unsurprisingly, the short answer is yes, Google Reviews will help you to improve search rankings and your SEO efforts. While there are a large number of factors that affect search rankings, reviews from customers can be a strong signal to search engines and communicates trust and authority for your brand. This is particularly helpful since the competition for small businesses online is very tough. Managing the online reviews that are shown on your website can differentiate your business and increase your visibility in your search results.
So you’ve taken the plunge and set up pages for your business on Facebook, an account on Twitter, Pinterest & Instagram and you think you might have a Google+ account… Maybe? What next?
When you finally get started, you may get that feeling of being overwhelmed, quickly followed by an affirmation that “I can’t spend all day on social media”. Don’t worry these quick tips will show you how often to figure out what’s important
Google constantly updates and refreshes its algorithm so your website’s rank will often fluctuate – sometimes from day to day or week to week. This can even happen within just one day, your site can rank in several different positions for the same keyword. Ranking changes within a day are usually just a couple of positions up or down, but over the course of a month, your ranking can fluctuate dramatically for a single keyword (15th to 3rd).